Search Engine Optimisation (SEO) is the process and practise of making your site, or app, rank highly in search results.
There are different types of search optimisation that can be targeted, Google search, Play store (also Google) and iTunes.
A number of steps go in to making an SEO process effective. There is the application of Google's patented 'PageRank' algorithm as well.
Paid advertising on the Internet is extremely cheap when compared to traditional print and broadcast media.
Effective online strategy should always include a paid component in the budget.
The key benefits of paid advertising online are:
Getting enough traffic to a new website or app is essential to generating launch momentum and successful products.
It is a little known fact that Facebook now accounts for as many clicks as Google. While social media is more than just Facebook, it is the most important.
Social Media is another great way to generate traffic and momentum for a new site or app.
Each of the strategies above are the top three (3) strategies for marketing your products online, there are many more such as:
Achieving the correct marketing mix for your site is critical to its success and an area dag.net.nz have much experience with to help.