About Dag™ Limited

dag.net.nz is the website of Dag™ Limited a website design firm based in Papakura New Zealand. It specialises in website design and development and search engine optimisation.

The company was formed by Michael Smale in 1999 and was originally a sound hire company called Professional Sound Limited. In 2001 the focus shifted to software and in 2003 the company name was changed to Dag™ Limited and Dag™ was registered as a trademark for software in New Zealand.

Since that time Dag™ Limited has produced dynamic database driven websites and content management systems as well as applications for the self storage and chemical manufacturing industries. Dag™ focuses on being an enabler for customers to help them to achieve their goals in the most efficient manner available.

Utilising high-tech solutions cost effectively is no mean feat and to accomplish that objective Dag™ is constantly learning and developing to be better and better at what it does.

Dag's Mission Statement

To ensure the highest standards of disclosure and accountability in all matters. To place the client first and provide products and services that best suit their requirements. To conform to the New Zealand Computer Society's Code of Ethics and uphold not only the letter of the law, but the spirit of that as well. These seven principles are vital for continued growth and prosperity.

Seven key commitments:

• Community Contribution
• Profitability
• Teamwork
• Excellence
• Continuous Improvement
• Ecologically Sound Solutions
• Total Quality Management

Thank you for taking your valuable time to look at our website. I look forward to working to assist your business achieve the success you deserve.

To Your Success

Michael Smale
Director