About DAG ® Limited

dag.net.nz is the website of DAG ® Limited. The company was formed by Michael Smale in 1999 to promote events. In 2001 the focus shifted to software and in 2003 the company name was changed to DAG ® Limited and DAG ® was registered as a trademark in New Zealand.

Since that time DAG ® has produced complex database driven websites, custom content management systems, simple & user-friendly applications for the self storage and chemical manufacturing industries.

As a consultant Michael endeavours to enable clients to achieve their goals, in the most efficient, cost-effective way possible.

Utilising modern technology in a cost effective manner can be a complex task and requires an up-to-date knowledge of both existing and emerging new technologies; accordingly professional development and continual improvement are a constant here at DAG ®.

Mission Statement

To ensure the highest standards of disclosure and accountability in all matters. To place the client first and provide products and services that best suit their requirements. To conform to the New Zealand Computer Society's Code of Ethics and uphold not only the letter of the law, but the spirit of those laws as well.

DAG is committed to living these values every day. I know from experience that these six principles are vital for my clients and my own continuing growth and prosperity.

I thank you for taking your time to look through this website & I look forward to working with you & to assisting you to achieve the business success you deserve.

Yours Truly,

Michael Smale
Owner Operator