DAG ®

Search Engine Optimisation

Content Management Systems

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of optimising a website to rank higher in Search Engine Results Pages (SERPS) for defined keywords (the phrase searched). The process of optimising a website to improve search engine result ranking usually begins with keyword analysis and analysis of the website itself. Following the initial processes recommendations as to an optimisation strategy can be formulated, agreed and implemented in the most cost efficient manner.

Guaranteed Number One #1 Position On Google

Google operates a Pay-Per-Click (PPC) advertising auction called AdWords. By using this system you can bid for first position, although you should note that the bid is only one factor Google takes in to account when determining the position of your advertisement. The other factors that are important are the advertising copy and the quality and relevance of the landing page. DAG ® has vouchers with $75 of free advertisements available for new clients.

What is Search Engine Marketing?

Search Engine Marketing (SEM) incorporates both Pay-Per-Click (PPC) advertising and Search Engine Optimisation (SEO). Search Engine Marketing can also extend to include the other forms of advertising offered by Search Engines, such as Pay-Per-Impression (PPM) advertising. PPM advertising is commonly used by large brands for extending reach without the use of specific conversion metrics as is common with PPC advertising.

How Do I Self-Manage My Website Without Learning To Code?

Self-Managed Websites are websites that have Content Management Systems (CMS) that enables average computer users to update their website with ease. The software assigns logins to administrators who can change the content of their website using a WYSIWG interface, not too different from using Microsoft's Word. Since one of the crucial elements of SEO is how often content is updated, having a CMS makes it cheap as well as easy to do this inhouse without the expense of hiring a specialist.

What Are The Options For Payment?

Self-Managed Websites that have Content Management Systems (CMS) are paid in advance prior to development, since the cost is front-loaded with consultation, design and coding each requiring man-hours upfront. Finance can be arranged for the development of a new website, or redevelopment of an existing website. A 100% Money Back Guarantee is offered for all products and services except Online Marketing Management. For existing websites outsourcing the online marketing management fees also need to be paid monthly in advance in line with Google's billing schedule.

What About Online Marketing Management?

Exclusively for Platinum and Gold clients, the option of Cost Per Action (CPA) pricing is offered. CPA pricing ensures mutually profitable management of eCommerce websites by setting a value for an action on the site, such as a purchase or enquiry, and marketing is then instantiated to maximize actions where there is a margin between the average cost and the value of the action.

Contact Michael to find out more.